REALITY TV-THE BRAND PT 2

REALITY TV-THE BRAND PT 2

After the reality show history lesson from the last article, this next level of the game will introduce you to the brands that have been created through these shows by their producers and or starring role players. As I stated in the last article Tami Roman who appeared on our tv screen first in 93 on "The Real World", has reappeared 18 years later on a show called "Basketball Wives". The executive producer for the show is the former wife of Shaq "Diesel" Oneal. Tami does plan on making her stardom pay off this time with a line of 100% Virgin Hair. Shaunie has created a buzz over several seasons. Starting with her first episode of Season 1 the shows ratings were above a million viewers. By Season 3 the Reunion Show pulled in almost 3 million viewers. Also involved in the show from the first season are friends Evelyn Lozado who snagged Chad Ocho Cinco via twitter and Jennifer Williams the ex wife of ball player Eric Williams. These two friends rocked their door knocker styled huge earrings that can be seen showcased on poparazzi im not sure who has the trademark on them but im sure Evelyn and Jennifer are paid in full through this endorsement. Shaunie also made a move to create "Basketball Wives L.A., starring Gloria Govan the fiancee of Matt Barnes who you can see below in the cast photo of the original "Basketball Wives. As a matter of fact Evelyn and Tami Roman hosted parties at different clubs in Atlanta over Labor Day Weekend. Count that money ladies.



Shaunie Oneal Executive Producer



The summer of 2000 saw an epic number of reality shows being aired none more successful than "Big Brother" and "Survivor". Both of these shows were aired Sept. 5th 2001 and both were interrupted for 3 weeks due to the circumstances that would follow on the 11th. Ratings also suffered due to a saturation of reality shows on different networks but the same night. "Survivor" lived up to its name and topped the ratings several times after being aired with these obstacles. "American Idol' led the ratings six consecutive years from 2004-2010. Viewed in several dozen countries and reaching global syndication were shows like "The Amazing Race", "Americas Next Top Model", "Dancing With The Stars", "The Apprentice" and "Fear Factor". Television executives became concerned about the appeal for dvd sales and syndication of these shows however they stood tall in competition with scripted shows. "America's Next Top Model" and "The Amazing Race" were ranked among the top dvd's sold on amazon,com. The reality show marketing staffs came up with brilliant ideas to draw viewers like creating marathons and documentary style shows that air outtakes and extended interviews not seen on original airings. This style of marketing was successful in "Basketball Wives Reunion" in its third season by almost tripling viewer ratings. It was also successful in "American Idol Rewind". Shows like "COPS" as of 2011 in its 24th season had no problem competing with scripted police shows. Its probably the most popular show among prisons and county jails which will keep them atleast a million viewers every season. "Cheaters" in its 11th season, is syndicated in over 100 countries. 3 channels have been devoted to reality shows. Fox Reality aired from 2005-2010 and the remaining networks in the UK, Zone Reality since 2002 and Global Reality in Canada in 2010. In 2001 the Academy of Television Arts and Sciences added the reality genre to the Emmy Awards. The category that was added was Outstanding Reality Program. In 2003 another category was added  Outstanding Reality-Competition Program. 2008 brought about the third category Outstanding Host for a Reality-Competition Program. A new horizon in television was reached and the viewers choice of program seemed to be pointing to the new breed of producers.



THE NEW BREED

As I was finishing up my research for this article at 2 a.m. a show called "Hell Date" came on and the man responsible for this show was none other than DuBose Entertainment CEO James DuBose. This "new breed" producer uses an old fashioned formula of success that we saw in the 60's, 70's and 80's that Chuck Barris used in his string of successful shows. DuBose uses smart and interesting programming along with a well equipped staff to make the magic happen. With production credits that go beyond the 96 Olympics we will just start there. This Wake Forest alumnus and award winning producer has over 100 hours of television programming in the archives. Recent shows include:

Toya Wright after success of "Tiny and Toya" takes you to New Orleans to meet her siblings and follow up on her mother and daughter. She saw huge ratings for the wedding show.

Tameka "Tiny" Harris and best friend Toya Wright balance their lives, family and careers in efforts to find where their entrepeneur interest will take them.

Monica "Still Standing" is this singers personal journey of her return to fame and enlightening struggle as a mother and as an entertainer.

This 10 part docu series follows R&B sensation Trey Songz through the "Blueprint 3 Tour" along with Jay-Z and the development and release of  Trey Songz fourth cd .

This young singer shares candid experiences over 3 seasons about her hardships and efforts to support her family and realize her true purpose.

This mother and daughter duo find it hard to break away from Keyshia Cole Frankie's daughter and Neffe's sister.

This road to redemption story takes you inside the mind of Michael Vick this returning football player and the family that is bound together by him and his love for them.

This show is a behind the scenes look at the top 24 basketball players in america an espn collaboration

"Brothers to Brutha" is a series that follows 5 brothers who make up the R&B group "Brutha". These 5 Central LA raised brothers had to work very hard in a 13 sibling family.

MC Lyte

                                      

The legendary rapper,songwriter,and actor is the Executive Vice President of DuBose Music Group and serves as Music Supervisor for DuBose Entertainment.

This well rounded production company is also working on a full length feature film "BMF" based on the life of Demetrius "Big Meech" Flenory. So we are going to keep our eyes peeled for this new breed production company. The outcome of the stars of his series equate to 3 successful marriages, 3 R&B successful campaigns and one NFL Sporting News Comeback Player of the Year. Not to mention a recent signing of a 6 year 100 million dollar contract along with the tag of franchise player by Michael Vick.

Being positioned as one of the most influential production companys of our time the synergy, partnerships and movement of DuBose Entertainment promises to intrigue you and keep you enlightened.

Thats my word for the day so if you didn't know, now you know....peace and blessings

                                                             ~DAJOURNALIST~